The Better Business Bureau Wise Giving Alliance Seal

The Better Business Bureau Wise Giving Alliance National Charity Seal provides a clear, concise and accessible means for donors and constituents to find out if a national charity meets the comprehensive standards established by the BBB Wise Giving Alliance. The seal provides charities with a widely recognized and meaningful mechanism by which to demonstrate their continuing commitment to accountability and ethical practices.

The BBB Wise Giving Alliance is a national charity watchdog affiliated with the Better Business Bureau system. The Alliance and its predecessor organizations have more than a century of combined experience in charity evaluation. Unlike other charity monitoring groups that focus solely on a review of charity finances, the Alliance completes comprehensive, in-depth evaluations of a charity's governance, fundraising practices, solicitations and informational materials, as well as expenditures.

The seal provides the giving public with a clear, concise and easily recognizable symbol which certifies that the American Cancer Society adheres to the Alliance's strong and comprehensive standards. It is only granted after rigorous BBB review and approval, and only national charities that meet these standards are eligible to apply for the seal.