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Argentina Media Summit

The American Cancer Society held its first Latin American media summit for journalists in Buenos Aires, Argentina, in June 2008, to build cancer awareness and debunk the five myths about cancer that exist in Latin America. The event drew 38 journalists from Argentina and Chile and provided an interactive forum for speakers and journalists to discuss ways in which cancer reporting in the region can be improved. Presentations at the conference focused on debunking the five main cancer myths in Latin America, and presenters included American Cancer Society president Elmer Huerta, MD, MPH; Joseph Harford, PhD, director of the Office of International Affairs at the National Cancer Institute; Eduardo Bianco, MD, director for Latin America of the Framework Convention Alliance; and Argentine medical experts Dr. Reinaldo Chacón, Dra. Berta Roth, and Dr. Gustavo Mysler. In one panel discussion, four Argentine journalists and Gloria Rodríguez Mulloy, a journalist from CNN en Español based in Atlanta, described their experiences covering health and medical stories. Several Latin American survivors spoke, as well, to help demonstrate the importance of sharing survivor experiences in media reports. Héctor Martínez, manager of translations for the American Cancer Society’s Health Promotions department, provided guidance and support during the event. CNN en Español and several leading Argentine and Chilean newspapers covered the media summit.