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South Africa Media Summit

In June 2008, the American Cancer Society partnered with the African Organization for Research and Training in Cancer (AORTIC) and the Cancer Association of South Africa (CANSA) to convene 13 journalists from South Africa, Tanzania, and Botswana for Africa's first media summit on cancer and tobacco. The interactive summit, which took place in Gauteng, South Africa, near Johannesburg, engaged journalists and nongovernmental organizations in order to identify common myths around cancer and tobacco and leverage the power of the media to develop strategies to communicate accurate information and lifesaving messages to the public. Experts from AORTIC, CANSA, South Africa's National Council Against Smoking, the World Health Organization, the Campaign for Tobacco Free Kids, and the American Cancer Society gave presentations. Lillian Dube, a South African actress and breast cancer survivor, and Eunice Saunders, a breast cancer survivor who is active in CANSA’s Relay For Life, spoke about survivorship and prevention. American Cancer Society Mid-South Division CEO Lisa Roth spoke on a panel at the event and at the South African Relay For Life summit the previous week in Johannesburg. Leading journalists facilitated the questions following the sessions. Greg Donaldson, national vice president, Corporate Communications, American Cancer Society, moderated the event, which received news coverage from leading African radio and broadcast networks, including the South African Broadcasting Corporation (SABC).