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Campaign Development Toolkit

An International Guide for Planning and Implementing Stop Smoking Campaigns

This Tool Kit is an important resource for people who plan, develop and implement campaigns to reduce tobacco use and exposure to second-hand smoke. It combines guidance on the process of campaign development with practical “lessons learned,” samples and tools from around the world to help campaign planners create evidence-based, effective campaigns.

The tool kit chapters focus on these key campaign development topics:

  • Strategic planning
  • Gaining audience insights
  • Evaluation
  • Managing campaigns
  • Advertising
  • Public relations
  • Media advocacy
  • Community-based marketing
  • Promoting stop smoking services
  • Securing and sustaining funding

Each chapter has an appendix with additional information. Appendices will be updated with new case studies, samples and tools as they become available. Check back periodically to view the latest additions. You can also submit your materials to be considered for inclusion in the tool kit. Click here to send Global Dialogue a message about materials you have to share.

Download the tool kit: English, Chinese, French , Spanish and Russian