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Corporate Impact Award: Excellence in Employee Engagement

The Corporate Impact Award: Excellence in Employee Engagement honors a company that demonstrates outstanding volunteerism in support of the American Cancer Society’s mission to save lives from cancer.

Curves International is the recipient of the 2011 Corporate Impact Award: Excellence in Employee Engagement.

Waco, Texas-based Curves International, the world’s largest fitness franchise, offers one-stop, affordable fitness and nutrition solutions for women in thousands of locations across the United States and nearly 85 other countries. The company is being honored for its demonstration of outstanding volunteerism in support of the American Cancer Society’s lifesaving mission.

Despite a year (2010) in which Curves International faced one of the most challenging times in its 15-year history, company franchisees and members fueled a slight increase in measurable engagement with the Society. Faced with a shrinking number of Curves health clubs – from approximately 10,000 locations to half that number, company leaders anticipated that corporate involvement with the Society might mirror that 50 percent reduction.

However, through its participation with the American Cancer Society Relay For Life® and Making Strides Against Breast Cancer® National Team Programs, Curves’ employee and volunteer numbers increased to more than 10,600 and 1,050 teams, and they raised in excess of $1.72 million for the American Cancer Society.

From Curves International’s senior-most executive leadership positions, the company strategically coordinates and communicates, internally and externally, its commitment to the American Cancer Society’s mission. Company Internet and Intranet site home pages include Society references, and during the seasons for Relay For Life and Making Strides events, Curves’ volunteer leaders systematically deliver outreach messages of encouragement to franchisees and club members. And, to underscore its company commitment, American Cancer Society leaders are included as regular participants at Curves’ annual convention.