The Chevrolet Purple Roads campaign will help the American Cancer Society save lives from cancer by contributing up to $1 million dollars*, helping cancer patients everywhere get the help they need when they need it.

Purple Roads is Chevrolet’s initiative to stand strong against cancer. Chevrolet continues its historic support of the American Cancer Society with its “Purple Your Profile” campaign. In recognition of World Cancer Day, Chevy will raise awareness and funds by contributing $1 to the American Cancer Society for every Facebook or Twitter profile picture purpled at chevy.com/purpleroads, up to $1 million*. Together, Chevy and the American Cancer Society are finishing the fight against cancer.

Purple Your Profile today at Chevy.com/purpleroads.

*Contributions up to $1 million, or until 12/31/14, whichever comes first. Limit one per account.