Chevrolet dealers support the American Cancer Society Making Strides Against Breast Cancer campaign with event sponsorships, team fundraising events, point-of-sale promotions, and digital promotions.
Chevrolet will support the partnership through a consumer test drive offer, where for every vehicle test drive taken across the country, they will contribute $10 to the Society, up to a maximum contribution of $130,000.
Through their NASCAR/INDYCAR promotion, Chevrolet Racing will contribute $200 for each caution lap at the NASCAR Sprint Cup races in Hampton, Georgia; Talladega Superspeedway in Talladega, Alabama; Martinsville Speedway in Martinsville, Virginia; and the INDYCAR race at Auto Club Speedway in Fontana, California.
Chevrolet will also team up with the American Cancer Society at Southern Women’s Shows with co-branding signage and test drives benefiting the Society.
Program Active: September 1-October 31, 2013
Projected Contribution: $1 million
Total Contributions: $2.29 million
Partner Since: 2011