The Humble Origin™ Bundle featured ten games from Electronic Arts (EA) and was promoted to raise critical dollars for the American Cancer Society. With a retail value of $240, the Humble Origin Bundle quickly became the biggest selling bundle in Humble Bundle history, reaching over 1 million bundles sold in just under 36 hours. Humble Bundle gave customers the opportunity to pay what they want for the bundle and the ability to select how much to contribute to each charity as well as a Humble tip.
Customers purchased a “bundle of games” during a 2-week campaign and paid an average price of $4.86. Contributions raised benefitted six charities including the American Cancer Society, which received $1.65 million dollars from the promotion.
Founded in 2010, Humble Bundle is a consumer-friendly digital distribution platform that allows customers to pay what they want for digital content. Humble Bundle lets people name their price and support charity to get groundbreaking video games, eBooks and more.
The American Cancer Society is honored to continue a strong partnership with Humble Bundle and their partners to help create a world with less cancer and more birthdays!
Program Active: August 14, 2013 – August 28, 2014
Actual Contribution: $1,600,000
Partner Since: 2013