Featured Corporate Alliances
Walgreens’ Way to Well program focuses on improving people’s everyday health through the prevention and early detection of today’s leading diseases, such as cancer, heart disease, and diabetes. One of the program’s promotions supports the American Cancer Society. For every case (24 bottles) of their Nice brand bottled water, Walgreens contributes a portion to the Society.
Lee National Denim Day (LNDD) is committed to improving the lives of those people affected by breast cancer. By donating $5 to the Lee Jeans casual dress promotion, a company’s employees are allowed to wear jeans to work on October 4th.
The National Football League (NFL) conducts a breast cancer promotion, A Crucial Catch, to benefit the American Cancer Society’s efforts to save lives and finish the fight against breast cancer. Efforts include awareness activities, team participation, player PSAs, and an online auction at nfl.com/auction.
The Chevrolet Purple Roads campaign will help the American Cancer Society efforts save lives from cancer by donating up to $1 million dollars, helping cancer patients everywhere get the help they need when they need it.
During the month of August, Humble Bundle provided their customers the opportunity to purchase a limited edition EA video game bundle. Participants selected the purchase price for the bundle containing various video games and approximately 85 percent of the proceeds benefited the American Cancer Society and four other charities.
Cause marketing ties the cooperative efforts of a “for profit” business and a nonprofit organization for mutual benefit. By collaborating with the American Cancer Society you can differentiate your product or brand and make it even more relevant because consumers across all demographic groups know and trust the American Cancer Society. The Society is the largest voluntary health organization in the world with 96 percent brand recognition.