The National Football League (NFL) conducts a breast cancer promotion, A Crucial Catch, to benefit the American Cancer Society’s efforts to save lives and finish the fight against breast cancer. Efforts include awareness activities, team participation, player PSAs, and an online auction at

All NFL auction proceeds during the month of October benefit the Society and team charities.

The NFL and the Society extend A Crucial Catch to the youth and high school level by sending a note to every youth and high school football coach across the country offering suggestions about how schools and teams can “go pink” along with the NFL and the Society to help create a world with less breast cancer and more birthdays.

Fans can visit to learn more about the campaign, the youth and high school football initiative, as well as important breast cancer detection information, prevention tips, and how to participate in their local American Cancer Society Making Strides Against Breast Cancer® event. The NFL has a national Making Strides Against Breast Cancer team Web page where clubs and fans can create teams to participate in their local Making Strides event.

Program Active: 2013 Promotion Dates TBD
Projected Contribution: $1.5 million
Total Contributions: $4.3 million
Partner Since: 2009