In collaboration with the NFL, The Crucial Catch breast cancer promotion focuses on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games feature players, coaches and referees wearing pink game apparel, as well as additional on-field and in-stadium branding - all to help raise awareness for this important campaign. Much of the apparel worn at games by players and coaches, along with special game balls and pink coins are auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program. 

Over the past three years, American Cancer Society CHANGE Grants have educated 115,000 women on the benefits and importance of breast cancer screening with more than 38,000 free or low-cost screenings performed. This lifesaving work continues in 2014 and was expanded into all 32 NFL team markets reaching more of the women who need us most. Since the launch of the grant program in 2012, the number of recipients has consistently risen.

2014 marked the launch of the first nationwide, breast cancer education, awareness and screening event – A Crucial Catch Day. Community health events held in NFL team markets across the country provide free, lifesaving breast cancer education and screenings.

Program Active:  October 1, 2015 - February 28, 2016
Projected Contribution: $1.5 Million
Total Contributions: $8 Million
Partner Since: 2009