Live Positively and the Sprite Zero brand of The Coca-Cola Company
Live Positively and the Sprite Zero brands of The Coca-Cola Company are committed to helping people achieve active and healthy lifestyle. So it’s only natural they would support the American Cancer Society Choose You® program, which encourages women to put themselves first and make healthy lifestyle choices to prevent cancer.
As part of their commitment to raise awareness about the Choose You national movement, Sprite Zero and Live Positively have used digital and billboard ads and packaging, as well as in-store point-of-sale messaging with fellow Choose You presenting sponsor Walgreens, to encourage women to make their health a priority.
Coca-Cola Company associates learned about the Choose You program through multiple forms of internal communications, and for those associates working at the company’s headquarters in Atlanta, Georgia, they had a chance to participate in Choose You Day in May. The events included a symbolic Choose You walk through the courtyard, where associates learned about behaviors that would help reduce their risk of cancer. They also had a chance to meet snowboarder Gretchen Bleiler, who won a silver medal at the 2010 Winter Olympics.
The Choose You national movement is one of the ways the company is helping people Live Positively by promoting active and healthy lifestyles and supporting programs that encourage healthy and balanced living.