National Football League
Working in collaboration with the American Cancer Society, the National Football League has supported National Breast Cancer Awareness Month in October the past three years with its A Crucial Catch – Annual Screening Saves Lives campaign. The initiative reminds women 40 and older about the importance of having an annual mammogram.
NFL players, coaches, and referees also help raise awareness about breast cancer by wearing pink game-day apparel throughout the month of October. The clothes, as well as special game balls and other paraphernalia, are auctioned at NFL Auction (nfl.com/auction), with all proceeds benefiting the American Cancer Society. In 2010, the NFL and their players donated more than $1 million to the Society as a result of the Crucial Catch campaign, with the majority of the donations coming from the sale of pink game-day items.