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The Corporate Impact Award: Excellence in Cancer Control

The Corporate Impact Award: Excellence in Cancer Control honors a company that provides health information, programs, and benefits in each of the following four cancer prevention behaviors: physical activity, nutrition, tobacco, and cancer screening. The company deploys strategic health communications to increase employee participation in its cancer prevention and control programs. In addition, the company provides tracking and reporting of health participation and outcomes.

The Children’s Hospital of Denver is the recipient of the 2011 Corporate Impact Award: Excellence in Cancer Control.

Located in the Denver, Colorado, suburb of Aurora, The Children’s Hospital was ranked among the top five nationally in the U.S. News & World Report 2011-12 edition of Best Children’s Hospitals. The facility is being honored for providing health information, programs, and benefits that address specific cancer prevention behaviors, and for tracking and reporting on employee health, participation, and outcomes.

Reflective of American Cancer Society guidelines on nutrition and physical activity and its goals for tobacco use reduction, The Children’s Hospital offers numerous related benefits to its employees.

Among The Children’s Hospital-provided healthy lifestyle benefits are: membership in a Denver-area Healthy Eating Active Living (HEAL) Hospital Forum, in which local professionals meet to discuss related business policies and issues; Weight Watcher programs and other nutrition and weight loss counseling; hospital cafeteria healthy alternative menu options; information on reading food labels and healthy grocery store choices; on-site yoga; and on-site locker rooms/showers for bicycle-commuting employees.

Employee cancer screening benefits include 100 percent health insurance cost coverage for all preventive care screenings, including those for early cancer detection; free, on-site biometric screening services; mobile mammography testing service; regular employee communications for all offered screening opportunities; wellness coach access, accepted by 72 percent of hospital employees; coverage for cost of cancer vaccines; and online links to the American Cancer Society and other health organization information.

Clinical trials benefits range from health insurance coverage at a cost-sharing level that does not present a financial challenge to employees; a guarantee that clinical trial participation does not disqualify employees from other health insurance benefits available to non-trial-participating employees; and complete employee access to quality regional cancer treatment facilities.

Employees and their family members receive free tobacco cessation products and services, including the American Cancer Society Quit For Life® Program, operated and managed by Alere Wellbeing. Additionally, a cost-incentive program requires employees to self-disclose tobacco usage and be assessed a $50 per month fee – refundable, along with employee-paid premiums, upon completion of any tobacco cessation program.