United Continental Holdings, Inc.
With the support of Glenn Tilton, while he served as chairman, president, and chief executive officer of UAL Corporation and chairman and chief executive officer of United Airlines, and that of the United Airlines team, the company has helped the American Cancer Society save lives from cancer through numerous philanthropic efforts.
As an example, the airline launched a cause-marketing promotion with the Society in the fall of 2007. For a contribution of $50 or 7,500 Mileage Plus miles (or more, respectively) to the American Cancer Society, United Airlines’ Mileage Plus members could send Gund teddy bears to children fighting cancer in select hospitals across the country. The program was so successful that United has repeated the campaign in subsequent years. Over the past three years, this program has generated $488,000 in cash contributions to the Society and more than $4.3 million in airline miles and promotional support.
The company’s involvement with the Society also includes everything from executive volunteer engagement, workplace giving, event volunteer participation, and a deep commitment to breast cancer awareness.