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News » Filed under: ACS Programs and Services, Advocacy
Phil Martelli. Photo courtesy St. Joseph's University.

Fighting Cancer: A Team Effort

Article date: January 24, 2012

Put on Sneakers to Show Support

It may not be time for March Madness quite yet, but there are plenty of reasons to be excited about basketball season – especially when so many teams are helping fight cancer.


This weekend, January 27 - 29, college and high school basketball coaches and their staff will wear sneakers while coaching games as part of the annual Coaches vs. Cancer Suits and Sneakers weekend.

By wearing sneakers, the coaches hope to draw attention to the role a healthy diet and regular physical activity play in reducing cancer risk. Fans may support the cause by texting COACH to 20222 from any wireless phone to make a $5 donation toward Coaches vs. Cancer.

The event is part of a long-standing collaboration between the American Cancer Society and the National Association of Basketball Coaches. Since 1993, the two organizations have teamed up for Coaches vs. Cancer®, a program that unites basketball coaches, their teams, and communities around the country in the common cause to end cancer. Since the program’s inception, participants have raised more than $75 million for cancer research, advocacy, and services to help patients and their families.

Get Involved

Whether you're a coach or a dedicated fan, you can turn your love for basketball into a lifesaving cause through Coaches vs. Cancer. To learn more about the program and find out how to get involved in your community, visit www.cancer.org/coaches.


Reviewed by: Members of the ACS Medical Content Staff

ACS News Center stories are provided as a source of cancer-related news and are not intended to be used as press releases. For reprint requests, please contact permissionrequest@cancer.org.

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