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News » Filed under: Advocacy

Pick Winners, Fight Cancer During March Madness

Article date: March 25, 2014

Picking winners in the NCAA college basketball tournament can do more than raise your profile in the office pool this year. Again this year, that golden touch can also raise money to fight cancer.

It’s all thanks to a collaboration between the American Cancer Society’s Coaches vs. Cancer program and the Round by Round Bracket Challenge presented by Infiniti. For every correct pick a fan makes though this bracket page, Infiniti will make a donation to Coaches vs. Cancer, up to $700,000. And if your first round picks fail to advance, you can start all over with the next round.

“The number one thing I've learned is that cancer touches everyone -- immediate family and extended family, friends -- everyone. There's been a lot of progress made, but there's still a long way to go. Coaches vs. Cancer is a way to keep up the fight,” says University of Oklahoma Men's Basketball Coach Lon Kruger.

Coaches vs. Cancer is a nationwide collaboration of the American Cancer Society and the National Association of Basketball Coaches. Participating college and high school coaches and their teams raise awareness about cancer, promote healthy lifestyles that can help lower cancer risk, and raise money for the American Cancer Society’s lifesaving programs and services. They also advocate for increased federal funding of cancer research. Many of the participating coaches have lost family or friends to cancer, or even had the disease themselves.

Learn more about the cancer-fighting efforts of participating coaches at the Coaches vs. Cancer website. Make sure your brackets count by filling them out at CBSSports.com/infiniti.


Reviewed by: Members of the ACS Medical Content Staff

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