Pick Winners, Fight Cancer During March Madness
Article date: March 17, 2011
Picking winners in the NCAA college basketball tournament can do more than raise your profile in the office pool this year. This year, that golden touch can also raise money to fight cancer.
It’s all thanks to a collaboration between the American Cancer Society’s Coaches vs. Cancer program and the CBS Round by Round Bracket Platform presented by Infiniti. For every correct pick a fan makes though this bracket page, Infiniti will make a donation to Coaches vs. Cancer, up to $500,000. And if your first round picks fail to advance, you can start all over with the next round.
“There’s nothing more worthwhile than fighting cancer,” says University of Kansas head coach Bill Self. He and other Coaches vs. Cancer coaches appear in a video on the Round by Round Brackets page describing their commitment to fighting cancer through this program.
Coaches vs. Cancer is a program of the American Cancer Society and the National Association of Basketball Coaches. Participating college and high school coaches and their teams raise awareness about cancer, promote healthy lifestyles that can help lower cancer risk, and raise money for the American Cancer Society’s lifesaving programs and services. They also advocate for increased federal funding of cancer research. Many of the participating coaches have lost family or friends to cancer, or even had the disease themselves.
Reviewed by: Members of the ACS Medical Content Staff
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