February 1, 2007 – Do you know a woman who is undergoing cancer treatment? Is she concerned about her appearance? Does she stay home because treatment has caused hair loss or complexion changes?

The American Cancer Society’s Look Good Feel Better program is a free program that shows a woman how to improve her appearance by using beauty techniques while she is undergoing treatment.

“Chemotherapy and radiation are necessary to treat the cancer, but it often causes hair loss, discolored nails, complexion changes and other noticeable side effects to the face and body,” said Beth Heinicke, Quality of Life Coordinator of the Northeast Ohio Region American Cancer Society.

Volunteer licensed cosmetologists and beauty professionals lead small groups, usually consisting of six to ten women, through a practical, hands-on session. Women learn about makeup techniques, skin care, nail care and options related to hair loss such as wigs, turbans and scarves.

Each participant receives a free kit of cosmetics valued at $250 for use during and after the workshop. The skin tone of a woman determines the type of kit she receives. Kits are available in light, medium, dark and extra dark. The cosmetics are provided as tools to learn the techniques demonstrated during the workshops. However, a variety of brand name, top quality cosmetics are used and donated by recognized and respectable companies.

“The name of the program sums up the way a woman feels at the conclusion of the two-hour session,” Heinicke added. “After learning a variety of different cosmetic and beauty tips, women actually look good and feel better about themselves. Not only are we able to improve their appearance, but their attitude is more positive and upbeat also.”

The Cosmetic Toiletry and Fragrance Association and the National Cosmetology Association are the co-sponsors of Look Good Feel Better. Hospitals and medical centers throughout Ohio also support the program by providing a room or area for these classes.

Look Good Feel Better is one of many free programs offered by the American Cancer Society to cancer patients. Sessions are held on a regular basis. However, enrollment for each session is limited and reservations must be made. For more information, or to find out when the next session is held in the area, call the American Cancer Society toll free at 1-888-227-6446.