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Quit For Life®

A collaboration for a healthier workplace

Tobacco use is still the number-one source of preventable illness and death in the United States. It is also the single greatest cause of excessive health care spending and productivity losses for employers. Tobacco cessation coverage is one of the most cost-effective health insurance benefits an employer can provide.

Only about 4% to 7% of people are able to quit smoking on any given attempt without medicines or other help. Smoking-cessation counseling and medicines are proven to help and to improve quit rates. Telephone-based services are a convenient and effective way to provide information and counseling. Because of this, telephone-based cessation programs have quickly become the most successful way to help large populations quit using tobacco, nearly doubling a tobacco user’s chances of quitting for good.

Quit For Life overview

The Quit For Life Program brought to you by the American Cancer Society and Alere Wellbeing is a phone-based coaching and Web-based learning support service to help smokers quit. Participants are matched with a quit coach, who helps them develop a personalized quit plan, provides guidance in choosing medicines, and gives ongoing follow-up support. This program has helped more than 1 million tobacco users make a plan to quit for good.

Together, the American Cancer Society and Alere Wellbeing currently serve nearly 600 employers and health plans and 27 state agencies, with more than 50 million people having access to the Quit For Life Program.

Quit For Life gives tobacco users the support and help they need to stay focused on their personal reasons for quitting. Those willing to try to quit will get:

  • Multiple outbound coaching calls and unlimited toll-free access to a Quit Coach
  • Unlimited access to Web Coach®, an online community that offers e-learning tools, social support, and information about quitting
  • Decision support for the type, dose, and use of medicine and mail order access to the medicine
  • Text2Quit – text messages personalized to each participant’s quit plan
  • A printed, stage-appropriate quit guide
  • Tailored, motivational emails sent throughout the quitting process

After 6 months, quit rates are assessed by a follow-up call. Participants are asked to report the day they last used tobacco products. Participants who have not used tobacco in the last 30 days are considered to have quit.

Benefits to employers

By introducing and promoting the Quit For Life Program from the American Cancer Society and Alere Wellbeing, employers can help reduce the number of employees who use tobacco and, in turn, reduce their health care costs. It also can mean fewer sick days and smoking breaks, which means an increase in employee productivity. Throughout the program, companies will receive Alere Wellbeing’s extensive comprehensive reporting data on usage and success rates to help evaluate the program’s success.

To learn more about Quit For Life, or for help with any cancer-related question, call us any time, day or night, at 1-800-227-2345.


Last Medical Review: 03/29/2013
Last Revised: 03/29/2013