Helping Asian patients to communicate, learn, and heal – Baekbong Kim, MSW

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The American Cancer Society marks National Minority Cancer Awareness Week

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New York, NY – (April 17, 2013) Baekbong Kim is passionate about helping the Asian community use its voice to fight cancer. Having worked in a counseling center, Kim was aware that Asian cancer patients often felt guilty and some don’t didn’t even share their cancer diagnosis with their own families, causing further isolation and stress. He knew he could make a difference. 
“When cancer patients undergo treatment, they often feel weak and powerless. My wish is to see the Asian community embrace cancer patients so that they will no longer struggle to talk about the disease, and to empower the patients themselves to open their mind and share their experience,” said Kim, who joined the American Cancer Society staff three years ago.
Baekbong spends his days building and maintaining relationships with hospitals and other health care systems, and recruiting and developing volunteers to serve as cancer resource volunteers and run American Cancer Society support programs. The Society’s Asian Initiatives serves Chinese, Korean, Filipino, and Vietnamese communities in New York and New Jersey.
In his spare time, Baekbong is passionate about the work of translation,  and has worked hard to share the Society’s nutrition guidelines and colorectal cancer screening guidelines in several languages with the communities he serves. He has contributed materials to the American Cancer Society’s Asian and Pacific languages page on The Society’s Web site contains reliable cancer information on a variety of cancer-related topics.
“I feel truly blessed to work for the American Cancer Society. I’ve learned a lot about patient needs and family struggles, and have dedicated myself to achieving the Society’s lifesaving mission,” said Kim.


About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

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