Cancer Don't Cross the Moats
American Cancer Society and Buffalo Bills’ standout Arthur Moats team up for fund-raising and awareness campaign
Buffalo, NY (11/08/2011) - “Don’t Cross The Moats” is a popular rallying cry on Sundays in Orchard Park and throughout the week on talk radio. But now the tag line of Buffalo Bills defensive star Arthur Moats is also a rallying cry in the fight against cancer.
Moats is joining forces with the local chapter of the American Cancer Society to launch the Don’t Cross The Moats campaign to raise awareness and funds in the fight against cancer.
“It takes hard work to win in the NFL, but it’s even harder to win the battle against cancer,” said Moats. “Together we can do our part to make a difference”.
“This is such an honor and we’re so excited to partner with Arthur,” said Gretchen Leffler, regional vice president of the American Cancer Society. “Cancer touches so many lives and it’s really inspirational to see a young athlete want to get involved and fight back in this way.”
Moats is no stranger to cancer as several family members have been affected by the disease. These personal experiences made it easy for Moats to launch the campaign with the American Cancer Society.
In an online video recorded by Moats, the Bills’ number 52 asks fans to donate $2 for every tackle and $5 for every sack Arthur makes this season. In addition, fans making a donation of $52 or more will receive an autographed picture from Arthur, as a thank you for their participation. To get involved or to donate to Don’t Cross The Moats visit www.dontcrossthemoats52.com or www.crowdrise.com/dontcrossthemoats.
Proceeds from Don’t Cross The Moats will go to support the local programs and research of the American Cancer Society including the American Cancer Society’s Hope Lodge of Buffalo. Hope Lodge provides free temporary housing to people traveling to Buffalo from out of town for cancer treatments.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.