Empire State Building to Shine Blue and Orange for World Cancer Day on February 4

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American Cancer Society lights iconic skyscraper to raise awareness of global cancer myths

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New York, NY – (January 30, 2013) For the third consecutive year, the American Cancer Society will light the Empire State Building blue and orange to raise awareness of the global fight against cancer.World Cancer Day is a global initiative started by the Union for International Cancer Control (UICC) that aims to save millions of preventable deaths each year by raising awareness and education about cancer, and pressing governments and individuals across the world to take action against the disease. The American Cancer Society is a long-time partner of UICC, supporting its mission to eliminate cancer as a life-threatening disease for future generations.

New York City residents and visitors are encouraged to spread the word about World Cancer Day by taking photos of the Empire State Building once it is lit and uploading them to Twitter with the hashtag #WorldCancerDay. Select photos will be retweeted by @ACSglobal.

When: Monday, February 4, 2013, 5:45pm 

Where: 350 5th Ave, New York, NY 10118

The Union for international Cancer Control is using World Cancer Day to tackle and dispel four prominent cancer myths:

1. Myth: Cancer is just a health issue.
Truth: Cancer is not just a health issue. It has wide reaching social, economic, development and human rights implications.

2. Myth: Cancer is a disease of the wealthy, elderly and developed countries.
Truth: Cancer is a global epidemic, affecting all ages and socio-economic groups, with developing countries bearing a disproportionate burden.

3. Myth: Cancer is a death sentence. 
Truth: Many cancers that were once considered a death sentence can now be cured and for many more people, their cancer can be treated effectively.

4. Myth: Cancer is my fate. 
Truth: With the right strategies, a third of the most common cancers can be prevented.

Contact: Ashley Engelman, 212-492-8403 or Ashley.Engelman@cancer.org
For more information on World Cancer Day, visit http://www.worldcancerday.org/cancer-myths
For more information on global cancer issues, visit http://global.cancer.org.

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About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.