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American Cancer Society Announces New Facebook Promotion to Support Relay For Life Paint the Town Purple Efforts

New York, NY (April 15, 2011) - Show your Relay For Life purple pride on Facebook and you could win a special prize package from The Hope Shop. It's all part of the new "Paint. Click. WIN!" effort, announced today, by the American Cancer Society of New York and New Jersey.

Each year, communities across New York and New Jersey prepare for Relay For Life by holding Paint the Town Purple events. Paint the Town Purple is a great way to raise awareness about Relay For Life in a community. People decorate their local business, college campus, town square (all with permission of course), even their home with purple. Purple is the official color of the American Cancer Society Relay For Life.

"Paint. Click. Win!" links Paint the Town Purple with the power of social media to raise awareness both in the community and online. Plus, you could win an awesome prize!

What do you need to do? First, check out some of tips on PAINTing your town, community, business, school or home purple in celebration of all things Relay. Then, CLICK a photo of your purple pride and post your best Paint the Town Purple picture on the wall of the American Cancer Society of NY & NJ's Facebook page at Photos can be posted from April 25 - May 13, 2011. Everyone who posts a picture will receive a coupon for 15% off their next purchase at The Hope Shop.

The American Cancer Society will pick it's favorite three pictures on May 16 and all of their Facebook fans will have the chance to vote for their favorite! The winner will be announced on May 20th and first prize is an awesome prize pack full of cool stuff from The Hope Shop.

Make sure you are a fan of American Cancer Society of NY & NJ on Facebook to get updates and alerts on this great contest and more!

And don't miss this year's American Cancer Society Relay For Life. To learn more about Relay For Life or to find an event near you visit

Additional Resources:
American Cancer Society Relay For Life
CancerNYNJ: Home of the American Cancer Society of NY & NJ on Facebook
Paint the Town Purple information and resources


About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit