Breast Cancer Fight to Rock Niagara Falls

Pinktober Flyer

Free Five For Fighting Concert, Living Pink Ribbon Rally on Rainbow Bridge highlight Hard Rock Cafe Pinktober

Niagara Falls, NY (10/12/2010) - A big, first of its kind, breast cancer awareness event is coming to Niagara Falls this month to benefit the American Cancer Society and the Canadian Cancer Society.

Hard Rock Cafe Niagara Falls USA is presenting, “Pinktober” on Thursday, October 28th.  The evening of breast cancer awareness activities features a free outdoor show headlined by platinum selling recording artist “Five For Fighting.” Before the concert, breast cancer survivors and the general public are invited to participate in the first-ever Pinktober International Living Ribbon on the Rainbow Bridge.

The Living Ribbon rally will see a human chain of breast cancer survivors, their loved ones, and supporters of the cause; span the Rainbow Bridge overlooking Niagara Falls. Registration for the Living Ribbon is $20 and – thanks to Star 102.5 FM – the first 102 people to sign up online will be granted exclusive front of stage access to the “Five For Fighting” concert that night.  Online registration for the Pinktober International Living Ribbon can be found at www.crowdrise.com/pinktoberlivingribbon

"Breast cancer touches so many families across the region, and this is your chance to fight back," said Gretchen Leffler, regional vice president of the American Cancer Society. "Hard Rock Cafe Niagara Falls, USA has presented us with an incredible opportunity to display an international show of force and a way we can all demonstrate solidarity in the face of this disease. By signing up for the International Pinktober Living Ribbon, you are raising both awareness and funds to defeat breast cancer.”

Participants in the Living Ribbon should remember to bring their passport or enhanced drivers license to pass through customs and assemble on the bridge. If you do not have one of these forms of ID, you can still register and form the line on either side of the bridge.

At 8 p.m., immediately following the Living Ribbon, Five for Fighting and special guest Tone Damli will take the stage for a free outdoor performance on Old Falls Street, courtesy of Star 102.5 FM. The evening will come to a close with a special after-party at Hard Rock Cafe Niagara Falls, USA, with a performance by local rock band More Than Me.

Additionally, in honor of this special day, areas in Downtown Niagara Falls, USA will be illuminated in pink, including Hard Rock Cafe Niagara Falls, USA, Old Falls Street, the Seneca Niagara Casino & Hotel, as well as the Falls itself.

For more information on the evening visit www.hardrock.com/niagarafalls or email pinktoberlivingribbon@gmail.com.  Admission to the concert itself is free, the $20 registration fee is for the Pinktober Living Ribbon on the Rainbow Bridge with proceeds going to the American Cancer Society and the Canadian Cancer Society.  You do not need to participate in the Living Ribbon to attend the concert.

Schedule of Events for Pinktober on 10/28/2010
1.) On-site registration begins at 5:30 p.m. outside the Hard Rock Cafe - 333 Prospect Street, Niagara Falls, NY 14303
2.) Living Ribbon Assembly across the Rainbow Bridge will be held from 7-7:45 p.m.
3.) Free Outdoor Performance by Five For Fighting & Tone Damli on Old Falls Street, adjacent to the Hard Rock Cafe - Niagara Falls, USA, begins at 8 p.m. (No registration needed for the free concert. In the event of inclement weather, the concert will be moved inside the Hard Rock Cafe.)
4.) Free After Party in the Hard Rock Cafe, Niagara Falls, USA begins at 10 p.m.

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About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.