Salud y Bienestar
American Cancer Society and Telemundo partner on health and wellness segments for Latinos
Fort Lee, NJ - Reinforcing its commitment to the wellbeing of the Hispanic community, the American Cancer Society has partnered with Telemundo, the trusted Spanish-Language network serving the rapidly growing Hispanic population in the United States. Every week “Salud y Bienestar” features health and wellness segments which focus on the important concept of family, in an effort to encourage Hispanics to regularly visit their doctor, because early detection of cancer is critical and it can save thousands of lives.
Salud y Bienestar weekly segments will broadcast every Friday morning at 7:55am on Telemundo Channel 47. The series spotlights the key health issues plaguing the Hispanic community and teaches viewers how to take charge of their health through educational and uplifting stories. The segments also include breaking medical news in the cancer world, and interviews with specialists, patients, cancer survivors and other experts.
“Hispanics are the new face of America. They are transforming our country. This partnership with Telemundo allows us to expand our outreach to the Hispanic community,” said Dr. Alvaro Carrascal, vice president of cancer control for the American Cancer Society of New York and New Jersey. “These segments will give Latino families the right tools to stay healthy. They will learn about life-saving screenings, foods that curb cancer risk, how to overcome financial concerns and language barriers when it comes to healthcare and much more.”
About fifty percent of cancer deaths can be prevented through regularly scheduled screenings, healthy eating, regular physical activity and quitting tobacco use. However, minorities continue to have lower screening rates than whites. About 47,900 new cancer cases in men and 51,000 cases in women are expected to be diagnosed among Hispanics this year.
For more information, call the American Cancer Society at 1-800-ACS-2345 or visit www.cancer.org To learn more about Telemundo, visit www.telemundo47.com.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.
WNJU-TV Channel 47, a Telemundo Owned & Operated station broadcasts throughout the New York, New Jersey & Connecticut tri-state area, the country's largest television market and second largest Hispanic market. WNJU was established in 1965 as the first Spanish-language television station in New York and began broadcasting Telemundo network programming in 1988. Now in its 39th year, WNJU continues to be one of the area's most important media outlets for the fast growing Hispanic community of New York and New Jersey.