Suits Sneakers and Coaches Fight Cancer
American Cancer Society program celebrates at NASDAQ
New York, NY – (February 11, 2013) It was another successful American Cancer Society Coaches vs. Cancer Suits and Sneakers weekend, January 25-27, 2013. More than 4,000 college and high school basketball coaches across the United States made more than just a fashion statement when they sported tennis shoes with their suits during their weekend games. The event united coaches, fans, players, corporate partners and media to fight cancer and provide hope to all people facing the disease.
For the first time ever, corporations were invited to join the fight against cancer by hosting a Wear Your Sneakers to Work Day in which individuals made a minimum donation of $5 to Coaches vs. Cancer for the opportunity to wear sneakers to work. Over 130 companies participated nationwide, including KPMG, Merrill Lynch, and Foot Locker, Inc, in New York City.
To celebrate, Coaches vs. Cancer visited the NASDAQ MarketSite in Times Square on Monday, January 28. Mike Rice, Head Coach, Rutgers; Mo Cassara, Head Coach, Hofstra; Mitch Henderson, Head Coach, Princeton; Gene Keady, Head Coach, St. John’s; Kris Kim, Chief Operating Office, American Cancer Society’s NY and NJ division; Tina Cervasio, sideline reporter for the New York Knicks; and representatives from Foot Locker, KPMG and other corporate partners rang the Closing Bell.
Join the fight
Fans can support the fight against cancer - no matter where they live or work – by texting “COACH” to 20222. Every time fans text through April 9, 2013 they’ll be entered for a chance to win exclusive basketball experiences like watching the 2013 Coaches vs. Cancer Classic courtside or autographed gear from top coaches like Wisconsin’s Bo Ryan, Gonzaga’s Mark Few and Stanford’s Johnny Dawkins.
Since 1993, participating coaches have helped raise more than $85 million for the American Cancer Society’s lifesaving work. Coaches also lend their voices and leadership to fight back with lawmakers to make this world a healthier place to live. Visit coachesvscancer.org or “like” Coaches vs. Cancer on Facebook for the most up-to-date information about Suits and Sneakers.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.