Thousands Participate in Amate A Ti Misma

Univision Amate Group Shot

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More than 4,600 register for 6th annual screening partnership between American Cancer Society and Univision


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New York (March 1, 2012) - In an effort to promote and educate the Hispanic community on the importance of getting a mammogram, the American Cancer Society is celebrating six years of a successful partnership with Univision, the leading Spanish-language network serving the rapidly growing Hispanic population in the United States and with an estimated reach of 98 percent of Hispanic households. The annual breast cancer awareness campaign: Amate a Ti Misma/Love Yourself screening event took place at New York Presbyterian/Columbia University Medical Center on Valentine's Day.

On Tuesday, February 14, New York Presbyterian Hospital/Columbia University Medical Center had 78 appointments scheduled for women to receive their mammograms. In addition, women from around the tri-state area who could not make it to the screening event were offered appointments at other CSP/NJCEED sites in New York and New Jersey.

Univision produced two pro-bono PSA’s featuring all their female on-air talent encouraging women to get their mammograms--a call to action to encourage women to join the American Cancer Society and Univision at NewYork-Presbyterian/Columbia University Medical Center, where on February 14th women that were 40 and over and who did not have any insurance could get a free mammogram. The PSA’s featured the American Cancer Society 800 number where ladies could call in to make their appointments.
In addition to the PSA, news segments aired on Univision’s morning and evening newscasts which featured American Cancer Society staff and breast cancer survivors. A half hour show on Univision's sister station Telefutura where Senior Vice President for Cancer Control, Dr. Alvaro Carrascal was featured on the Community Affairs show "41 en Tu Comunidad," discussing the importance of mammograms and ACS screening guidelines. An article in El Diario La Prensa was also printed about the importance of the campaign.

The response to the American Cancer Society call center was so overwhelming that the hospital scheduled appointments for free mammograms beyond the targeted date of the event. They currently have appointments booked until May. The American Cancer Society call center reported a 40% increase in the volume of calls they received and by the end of the campaign there were over 4,600 calls registered at the call center as a result of the awareness campaign. In addition to the calls handled by the American Cancer Society Spanish-language team, calls were also received from bilingual constituents inquiring about the promotion and were handled by the American Cancer Society English speaking staff. This campaign has been able to help thousands of Hispanic women gain access to a lifesaving screening.

Additional Reading:
American Cancer Society guide to breast cancer
Cancer Facts & Figures for Hispanics/Latinos 2009 - 2011

Amate A Ti Misma


About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

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