Buffalo Landmark Going Pink in Honor of Making Strides Walk

Peace Bridge Authority commemorates Sunday’s 15th Annual American Cancer Society Making Strides Against Breast Cancer Event in Buffalo and Breast Cancer Awareness Month

Buffalo, NY (9/29/2010) - It will be a pink Peace Bridge this weekend.BuffaloStrides

On Saturday and Sunday (10/2 & 10/3) the Buffalo and Fort Erie Public Bridge Authority (Peace Bridge Authority) will mark the start of breast cancer awareness month and 15th anniversary of the American Cancer Society’s Making Strides Against Breast Cancer walk by illuminating the span pink.

Pink is traditionally the color of breast cancer awareness and October is National Breast Cancer Awareness Month. This Sunday morning, thousands of breast cancer survivors and their families will descend on Downtown Buffalo for the 15th Annual American Cancer Society Making Strides Against Breast Cancer walk.

"The Authority is proud to partner with the American Cancer Society in helping promote this weekend’s Making Strides Against Breast Cancer walk,” said PBA Chairman Ken Schoetz.  “The fight against breast cancer is very real, and that is why we’re pleased to offer a small, but meaningful symbol of Western New York’s commitment to eradicating this disease.”

"Making Strides Against Breast Cancer has been a force in raising awareness locally for fifteen years," said Gretchen Leffler, regional vice president of the American Cancer Society. "We're so honored the Peace Bridge will be illuminated pink this weekend. It's a symbol of how far we've come to increase public support for families facing breast cancer, and a reminder that there is still so much to do to defeat this disease."

Last year, more than 6,000 people participated in the local Making Strides Against Breast Cancer walk raising more than a half million dollars. Proceeds go to support the American Cancer Society’s breast cancer research, education, advocacy and patient service programs. On average, more than 1300 women are diagnosed with breast cancer in Western New York each year. The disease claims almost 300 lives annually in the region.

For more information or to join this weekend's Making Strides walk visit www.cancer.org/stridesonline or call 800.227.2345

First launched on May 13, 2009, the state of the art LED system is controlled by sophisticated computer software that possesses unlimited color options, timings and themes, allowing for the Peace Bridge to offer unique and captivating lighting at the push of a button. Such lighting options include special color themes for various American and Canadian national holidays, Buffalo Bills and Buffalo Sabres home games, as well as specific dates like Halloween and Domestic Violence Awareness day.

The system, which operates daily from 9:00 p.m. until 1:00 a.m. and from 5:00 a.m. through 6:00 a.m., also requires less physical maintenance and provides improved security lighting for the entire border crossing. When the illumination shows are not in service, the bridge remains lit through low-level intensity beams of white light.

The Buffalo and Fort Erie Public Bridge Authority, a binational bridge authority, has owned and operated the Peace Bridge since 1933. The bridge, which was opened to traffic in 1927, spans the Niagara River between Fort Erie, Ontario, and Buffalo, New York, and is a key international border crossing.

Buffalo’s Making Strides Against Breast Cancer walk is made possible in part by our flagship sponsors, Roswell Park Cancer Institute, New York State United Teachers, WKBW-TV, Classic Hits 104.1 WHTT, Catholic Health System, Panera Bread, Wal Mart, GM Powertrain, UAW 774, First Niagara, MassMutual Financial Group and the Mother’s Day Breast Cancer Canal Walk.

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The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org