Sign Up Here for the 3rd Annual Pinktober Living Ribbon

Pinktober Living Ribbon 


The Buffalo Bills, ECMC, KISS 98.5, American Cancer Society, Canadian Cancer Society, Hard Rock Cafe Niagara Falls, USA and Old Falls Street, USA come together to raise money and awareness for the fight against breast cancer.

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Buffalo Bills “Billieve” Breast Cancer Awareness Event
Friday, October 19th
O’Laughlin Drive, Downtown Niagara Falls, NY
5PM – Carlisle to perform at 8:30PM
Donate $30 to register for the event

The Buffalo Bills, ECMC, KISS 98.5, and the Hard Rock Cafe Niagara Falls, USA presents a very special breast cancer awareness event. The 3rd Annual International Pinktober Living Ribbon event on the Rainbow Bridge spanning Niagara Falls takes place on Friday, Oct. 19, 2012 and is hosted by Nicholas Picholas from Kiss 98.5s Janet & Nick in the Morning. This special breast cancer awareness activity in Niagara Falls will be followed by a free outdoor performance by Belinda Carlisle. To mark this occasion, Niagara Falls itself and much of downtown Niagara Falls, NY will be illuminated in pink.

You do not have to register for breast cancer awareness event to attend the street concert. The Belinda Carlisle concert is FREE for everyone. However, front of stage access is available exclusively to people who register for the International Pinktober Living Ribbon assembly on the Rainbow Bridge.
Proceeds from this event will benefit the American Cancer Society.

REMEMBER TO BRING YOUR PASSPORT/ENHANCED DRIVERS LICENSE TO PASS THROUGH CUSTOMS & ASSEMBLE ON THE BRIDGE. If you do not have one of these forms of ID, you can still register and form the line on either side of the bridge.

* A spot in the International Pinktober Living Ribbon assembly (either on or near the Rainbow Bridge)
* An event T-shirt
* A swag bag filled with gifts from the event sponsors
* Exclusive front of stage access to the Belinda Carlisle concert for the first 100 people who register

1.) On-site registration begins at 5:00 p.m. outside the Hard Rock Cafe – 333 Prospect Street, Niagara Falls, NY 14303
2.) Living Ribbon Assembly across the Rainbow Bridge will be held from 7-7:45 p.m.
3.) The FREE outdoor concert by Belinda Carlisle beginning at 8:30 p.m.
Remember, registration for the International Pinktober Living Ribbon is only $30 per person. Click Register to sign up online. Please make sure to give us your name and email address for onsite check-in, where you will receive your shirt & swag bag.
Special thanks to the Niagara Falls Bridge Commission for their support.

Please contact Kelli Cravey at

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