High Plains Media Awards - Rules and Regulations


Eligible Participants

The High Plains Media Awards is dedicated to recognizing journalists and media outlets in the six states of the High Plains Division: Hawaii, Kansas, Missouri, Nebraska, Oklahoma, and Texas. Bloggers residing within the six state division are welcome to enter a submission.

Date of Your Story

Entries must be published / aired between July 1, 2012 and June 30, 2013.

Story Criteria

We are seeking cancer-related stories dealing with prevention, early detection, research, treatment, services, education, survivorship, and patient/family experiences. While we know there are many fundraising stories, these stories are not eligible unless there is a strong connection to survivorship or one of the topics above. Many Relay For Life events include media coverage related to survivorship and other components of our story criteria. For this reason, we have created a special Relay For Life category.

Entries do not need to involve the American Cancer Society or its programs. Of course, the Society’s programs such as Reach to Recovery, Relay For Life, the Great American Smokeout, and others may be the subject of your entry, but that is by no means a prerequisite. We hope you will take the time to submit your cancer-related work.


The High Plains Media Awards recognizes journalists in 27 categories. Entries are categorized by media outlet type and size, but also by content. To select a category for your entry, please choose the type of media outlet the entry was published/aired in. Then select a category for the appropriate content of the entry. Multiple entries are acceptable, but please do not submit the same story more than once.


  • Big Market Daily
  • Mid size Market Daily
  • Small Market Daily
  • Weekly (1-4 per week)
Television (based on DMA ranking)
  • Big Market (1-50)
  • Mid size Market (51-100)
  • Small Market (101+)
Magazine/Trade Publication
Online (stories must originate online and not appear in any print publications)


  • News
  • Feature/Human Interest
  • Relay For Life

example: An article highlighting a local Society volunteer in the St. Louis Post-Dispatch would be categorized as Newspaper-Big Market Daily, Feature/Human Interest. 


Winners will be selected by a panel of media and public relations professionals from around the High Plains Division. The decisions of the judges are final. Judging will be based on the following criteria:

  • Accuracy: Precise information in all aspects of the story.
  • Effectiveness: The skill with which the entry informs, educates, and motivates the audience.
  • Originality: The creative quality that makes the entry different or unusual.

Notification of Winners: Winners will be notified via email and published online at www.cancernewsnow.org.


Winners will be featured on the American Cancer Society’s High Plains Division Media Awards web site, cancernewsnow.org, as well as included in an eblast distributed all media outlets throughout the division’s six states. American Cancer Society staff will present each award locally.

For more information please contact: HPMediaAwards@cancer.org 

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