2019 Round-Up Campaign to End Breast Cancer

This year, Shoe Carnival will support the American Cancer Society during Breast Cancer Awareness Month with an in-store round-up campaign. From September 25 through October 29, more than 400 Shoe Carnival stores nationwide will participate in the campaign to fight breast cancer by asking customers to round up their purchase total to the next dollar. All proceeds will help the American Cancer Society provide free services for breast cancer patients, including peer-to-peer support from trained volunteers, free lodging near treatment, a live 24/7 helpline, and so much more. We can’t wait to see what the Shoe Carnival employees do this year – they’re known for being pretty competitive when it comes to fundraising!

Fighting Pediatric Cancer with shoelaces

picture of Lacey and golden shoe strings and hashtag #laceupforlacey

Lacey Holsworth, Lace Up For Lacey

Shoe Carnival’s dedication to raising money to fight cancer goes beyond breast cancer. For the fourth year, they’ve partnered with the American Cancer Society, the Coaches vs. Cancer program (a collaboration between the American Cancer Society and the National Association of Basketball Coaches), and Princess Lacey’s Legacy for a special promotion to continue the fight against pediatric cancer. Fans can purchase a specially designed pair of laces from Shoe Carnival in memory of Lacey Holsworth, a young girl lost too soon to cancer and the namesake of the Princess Lacey’s Legacy Foundation. All net proceeds go to the American Cancer Society and Princess Lacey’s Legacy.


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