How much is a life worth? In 2010, the tobacco industry's profit was equivalent to $6,000 for each death caused by tobacco. This video
sheds light on the global tobacco burden and devious tactics employed by the tobacco industry to addict new users. Tobacco is the single greatest cause of preventable death in the world. Left unchecked, it is predicted to kill more than 8 million people globally each year by 2030.The video, developed by the American Cancer Society and World Lung Foundation, highlights data from The Tobacco Atlas, 4th Edition a joint publication by both organizations. The Atlas graphically details the scale of the tobacco epidemic, progress that has been made in tobacco control, and the latest products and tactics being deployed by the highly profitable tobacco industry – such as the use of new media, trade litigation, and aggressive development of smokeless products. Learn more about the publication at TobaccoAtlas.org.
Help us spread the truth about tobacco by sharing this video with friends, colleagues, and via social media using the hashtag #TobaccoAtlas.