Amy Grant: UPtv
UPtv, one of America’s favorite television channels for uplifting music and family entertainment, has joined the American Cancer Society in the fight to end breast cancer. During Breast Cancer Awareness Month, tune into UPtv to learn more about “Welcome Yourself” a new song performed by award winning recording artist Amy Grant. The song, now available on iTunes, is a tribute to women who have faced breast cancer and the song’s video features real-life breast cancer survivors who have received free services from the American Cancer Society. As part of the campaign, UPtv will promote “Welcome Yourself” via on-air promos, within UPtv programming, via blogs and banner advertising on uptv.com, and several other elements.
Grant is an ambassador for Athena Bottled Water, a strong supporter of the Society and its Making Strides Against Breast Cancer 5k walks. Founded by a breast cancer survivor, Athena was created in 2003 to help fund the battle against women’s cancers. Athena commissioned Grant to write the song and all proceeds from each download of “Welcome Yourself” will support the American Cancer Society breast cancer awareness and patient programs. Learn more about how Amy Grant and Kellie Pickler kick off Breast Cancer Awareness Month and other ways UPtv and Athena are helping to finish the fight against breast cancer.