Project Pink

Lord and Taylor Project Pink

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Lord & Taylor supports Making Strides Against Breast Cancer during October with “Project Pink”

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New York City - (October 14, 2011) During October, the Lord & Taylor Fifth Avenue flagship store in Manhattan is supporting the American Cancer Society Making Strides Against Breast Cancer Central Park event through its “Project Pink” initiative. For every lipstick purchased in October, a contribution will be made to the Making Strides of Central Park event, with a minimum donation of $10,000.

Lord & Taylor support of the partnership includes ads in the New York Times, AM New York, New York Post and taxi tv, as well as in-store collateral.


About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

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