20% of proceeds from new Alex & Ani charm will be donated to the Society
Our partnership with the highly popular Rhode Island-based jewelry company Alex and Ani, LLC, has grown to include another product that will support our mission. It is a winged sandal of Hermes charm on a Russian silver or gold bangle. Hermes was the Greek messenger of the gods, and the charm honors our Relay For Life volunteers.
The new product comes with an inspiring message that says, in part:
Standing for resilience, willpower and achievement, the people that participate in Relay For Life are true champions, camping out overnight and taking turns walking/running around a track for up to 24 hours, and because cancer never sleeps, at least one team member has to be on the track at all times.
As with all of its Charity by Design Division creations, 20% of the proceeds of sales until January 2014 will benefit the Society, and a minimum donation of $25,000 is guaranteed. The Champion Charm bangle costs $28 and can be purchased in stores or online at www.alexandani.com. This is the second charm that Alex and Ani has created for the Society, the first a gift box charm celebrating connection, joy, and gratitude.
Alex and Ani also offers in-store parties, with a percentage of the proceeds benefiting a Relay or Relay team.
Launched by Carolyn Rafaelian in 2004 and named after her two daughters, Alex and Ani has become one of the fastest growing privately owned companies in the U.S.
Do you know of an organization that the American Cancer Society can partner with? Facilitate an introduction by getting in touch with Mary Davis at Mary.Davis@cancer.org.