Quit For Life®

A collaboration for a healthier workplace

Tobacco use is still the number-one source of preventable illness and death in the United States. It's also the single greatest cause of excessive health care spending and productivity losses for employers. Tobacco cessation coverage is one of the most cost-effective health insurance benefits an employer can provide.

Very few people are able to quit smoking on any given attempt without medicines or other help. Smoking-cessation counseling and medicines are proven to help and to improve quit rates. Telephone-based services are a convenient and effective way to provide information and counseling. Because of this, telephone-based cessation programs have quickly become the most successful way to help large populations quit using tobacco, nearly doubling a tobacco user’s chances of quitting for good.

Quit For Life overview

The Quit For Life program, the nation’s leading tobacco-cessation program, is a phone-based coaching and web-based learning support service to help smokers quit. It’s offered by 26 states and more than 700 employers and health plans throughout the US. A collaboration between the American Cancer Society and Optum, the program is built on the organizations’ more than 35 years of combined experience in tobacco cessation. Visit quitnow.net to learn more about the Quit For Life program.

This program has helped more that 1 million tobacco users make a plan to quit for good. Those eligible and willing to try to quit will get:

  • Multiple outbound coaching calls and unlimited toll-free access to a Quit Coach®
  • Unlimited access to Web Coach®, an online community that offers e-learning tools, social support, and information about quitting
  • Decision support for the type, dose, and use of medicine and mail order access to the medicine
  • Text2Quit – text messages personalized to each participant’s quit plan
  • A printed, stage-appropriate quit guide. "Stage" refers to pre-contemplation, contemplation, preparation, or maintenance. Most tobacco users fall somewhere on this continuum.
  • Tailored, motivational emails sent throughout the quitting process

After 6 months, quit rates are assessed by a follow-up call. Participants are asked to report the day they last used tobacco products. Participants who have not used tobacco in the last 30 days are considered to have quit.

Benefits to employers

By introducing and promoting the Quit For Life Program from the American Cancer Society and Optum, employers can help reduce the number of employees who use tobacco and, in turn, reduce their health care costs. It also can mean fewer sick days and smoking breaks, which means an increase in employee productivity.

Throughout the program, companies will receive Optum’s comprehensive reporting data on usage and success rates to help evaluate the program’s success.

To learn more about Quit For Life, or for help with any cancer-related question, call us any time, day or night, at 1-800-227-2345.


The American Cancer Society medical and editorial content team

Our team is made up of doctors and oncology certified nurses with deep knowledge of cancer care as well as journalists, editors, and translators with extensive experience in medical writing.

Last Medical Review: March 29, 2013 Last Revised: August 9, 2016

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