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CEOs Against Cancer Colorado Fit2Be Cancer Free Challenge

Help us end cancer as we know it, for everyone. By joining fellow CEOs and others in our Fit2Be Cancer Free Challenge you’re promoting cancer prevention through health activity in the workplace.

Research shows that poor diet and physical inactivity are two factors that can increase your cancer risk.

This simple, virtual challenge promotes cancer prevention, empowers employees through healthy activity in the workplace, and raises money to help end cancer as we know it, for everyone. Our Fit2be Cancer Free Challenge will kick off on April 18, 2024, with a CEO challenge and a 3-week Employee Challenge.

The CEO Challenge is a motivational one-day challenge where CEOs across the country compete to go the furthest distance from midnight that day until 11:59 pm that evening.

The 3-week Employee Challenge runs from April 18 - May 9, 2024, and takes participants through a virtual journey, encouraging steps each day and engaging employees through our motivational milestones. Employees compete within their company but can also see how their company is stacking up against others on our challenge leaderboard.

Our Fit2Be Challenge is powered by MoveSpring for simplicity and ease. To speak with your American Cancer Society partner in Colorado, please email Laura Hancock, Director, Corporate Relations, at

Fit2BeCancerFree is an important event for our team at FirstBank and serves as a reminder as to the importance exercise plays in the battle against cancer. Many of our team members have been impacted by cancer and this event gives us a chance to rally and provide support!

Jim Reuter

FirstBank, President and CEO

CEOs Against Cancer Colorado Chapter Member