Make a bigger impact and save on taxes by donating stock to the American Cancer Society. Giving appreciated securities is one of the most tax-smart ways to support our mission.
When you give a gift of securities, you are giving a stock, bond, or mutual fund to charity before selling. You can give securities that have dropped in value as well as ones that have appreciated, but the tax benefits only apply if the value has increased.
When you donate appreciated securities in this way, you can usually eliminate the capital gains tax and the Medicare surtax, which together can add up to a tax of nearly 25%. This means your donation goes much further than if you’d sold the securities, paid the tax, and then donated.
Another major advantage of giving a gift of securities is that when you pay your taxes, you can then deduct the fair market value of your donation as an itemized deduction. For more detail on these potential benefits, see our FAQ section.