The ACS Blueprint: A Vision for Reducing Deaths from Cancer

Headshot of Dr. Brawley

Otis Brawley, MD, MACP, chief medical and scientific officer of the American Cancer Society says, "Even without any new cancer breakthroughs, we can prevent many deaths from cancer by sharing broadly what we already know works with all Americans."


Each year, for about the past 25 years, the cancer death rate has gone down. That’s worth celebrating. But our efforts to prevent deaths are far from over. In this year alone, more than 600,000 Americans will die from cancer. In the next 10 years, cancer is expected to become the leading cause of death in the United States.  

That’s why the American Cancer Society (ACS) is sharing its vision for a national cancer control plan, or blueprint. (See What Is Cancer Control?) It will be published through a series of articles in CA: A Cancer Journal for Clinicians. Otis W. Brawley, M.D., MACP, introduced the ACS Blueprint in an editorial in the July issue. Brawley is chief medical and scientific officer of the ACS.

A Celebration and a Call to Action

The ACS Blueprint is both a celebration of what’s worked and a call to action to do better. “We have accomplished some amazing things over the last 50 to 60 years,” Brawley says. “However, cancer continues to be a leading cause of death largely because known interventions aren’t being applied equitably. That’s why we need to get people from all walks of life onto the same page.”

To do that, he says, requires cancer organizations, health care professionals, government agencies, academia and industry to apply what we know works in a more consistent and equitable way.

Equity is the key. Even though cancer does not discriminate and can affect anyone, everyone does not carry the same cancer burden. Your race, gender, age, location, and income can all affect your risk for cancer and the availability of high-quality screening and treatment. Certain people who develop cancer bear more of its financial, emotional, and social impacts than others.

One piece of good news? Even without any new cancer breakthroughs, we can prevent many cancer deaths by sharing broadly what we already know works with all Americans, Brawley says. What follows is a preview of some lessons the Blueprint will lay out.

Efforts to Prevent Cancer Can Have a Big Payoff

“In this country, we have focused on screening and treating and not put enough emphasis on prevention,” Brawley says. Wise cancer screening is a good investment in reducing short-term rates of death from several cancers. This includes cancer in the cervix, breast, colon, and lung. “But the number of lives that we can save from a concerted national effort to prevent disease is far higher than we can save through screening campaigns,” he says.

Cancer prevention is also an effective way to reduce health care costs. Health care in the United States is the costliest in the world, and the average family health insurance policy is nearly $19,000 a year, Brawley says. “When you’re able to avoid a disease, you save money on healthcare and so does your insurance company.”

Brawley says that we have a successful model already for prevention—the one we used to help people quit using tobacco. We can apply some of the same lessons we learned there to help people make other lifestyle changes that contribute to the development of cancer.

We learned, for instance, that adding taxes to cancer-causing products, like cigarettes, and using widespread public health campaigns worked. Successful cancer prevention programs also enlist the community’s support to help people make lifestyle changes. Nonsmoking workplaces are an example of how this can work.

The next health issues we need to tackle are the ones that together are the second-leading cause of death from cancer, after smoking. These are a combination of obesity, lack of exercise, excess alcohol, and eating too many calories, says Brawley. Some of the programs the ACS has supported to help curb these effects so far include:

  • Developing curricula to teach grade school students about cancer prevention
  • Working with city planners to make cities less car dependent and friendlier to walking and bicycling for local transportation as well as recreation
  • Listing the calories for each item on restaurant menus

Brawley’s hope is that the ACS Blueprint will motivate people to support efforts like these as well as make the effort to lead healthier lives. “I think the best way people learn and change their behaviors is to start asking questions about what works.”

“It also helps to remember that seeing the benefits of our efforts, both publicly and personally, sometimes requires patience,” he says. “The anti-smoking campaigns of the 1960s and 1970s, for instance, did not bear fruit until the 1990s. That’s when we began to see fewer deaths from cancer that were related to smoking.”

Accessing Care: Insurance Is Not the Whole Answer

The Affordable Care Act (ACA) has helped lower the cancer death rate in several ways, by:

  • Raising the income level for people to qualify for Medicaid so that more people can apply
  • Mandating that all health insurance plans cover the cost of screening
  • Extending how long children can be covered by their parents’ health insurance

“Some states that expanded Medicaid are already seeing lower rates of high-stage colon cancer,” says Brawley. And more young women are being treated for cervical disease because they can stay on their parents’ health insurance up to age 26, thanks to the ACA, he adds.

But access to insurance cannot fix everything, Brawley says. Too often, patients ignore a breast lump or blood in their stool, thinking it will go away on its own. “Or if they do seek care, they go to the emergency room, which not only adds to the costs of health care but also doesn’t result in the best quality of care, with follow-up appointments and referrals to any needed specialists.”

That’s why another focus of the Blueprint will be to ensure people are taught each of these things:

  • How to recognize symptoms of cancer so they know when to go to the doctor
  • What the highest-quality, most cost-effective care is
  • How to find and get that care 

One way to help is to put a higher value on education, Brawley says. That doesn’t mean sending everyone to college, “but we do need to coach people how to be healthy.” Adding health educators to primary care practices could go a long way toward achieving this goal, he explains.

Sharing the Wealth Gained from Research

For many years, a big investment in cancer research has yielded findings that have improved cancer prevention, diagnostic technologies, and new approaches to treatment such as immunotherapy. Research has led to a 21st-century definition of cancer that includes genetic influences on the disease, says Brawley.

Sharing what we’ve learned through research with every American can help reduce gaps in outcomes. To successfully reduce these gaps, however, we need to understand and eliminate the roots of health care inequalities, whether they stem from poverty, racism, lack of healthy food, or systems that don’t ensure access to high-quality health care.

The first Blueprint article in the series, “An Assessment of Progress in Cancer Control,” addresses all of these issues. Brawley is also partnering with other ACS cancer experts on future articles on the cause of cancer (etiology), the screening and treatment of cancer, cancer research, and cancer survivors. Together, these articles will provide a road map of priorities for the future and define the most efficient path to lower the cancer burden in the United States. The ultimate goal is to significantly reduce the cancer death rate by the year 2035.