National Ambassador

Welcome to our first national ambassador,
Oscar De La Hoya

World Boxing Champion Oscar De La Hoya is partnering with the American Cancer Society as our first Real Men Wear Pink national ambassador. Since 1990, when his mother lost her battle with breast cancer, Oscar has been committed to knocking out this disease for good, considering it the biggest fight of his life. We couldn’t be more pleased to have Oscar in our corner as we work toward a world without breast cancer!

The Real Men Wear Pink campaign is very personal for me, having lost my mother to breast cancer.

Oscar De La Hoya


What's it like to be a Real Men Wear Pink candidate? The best way to understand is through the stories of our Real Men themselves.

It’s one of those happy moments that makes you feel good about being able to help someone else.

Eric Ward - Chief of Police, Tampa

More About Real Men Wear Pink

When communities unite to fight breast cancer, great things happen. By tapping into the power of pink, Real Men Wear Pink has raised over $6.5 million that can help provide free rides to treatment, a live 24/7 helpline for answers and support, breakthrough research, and so much more.