Watch the video and see how the American Cancer Society is fulfilling its mission to save lives, celebrate lives and lead the fight for a world without cancer.

Advisor Spotlight

For some people, it’s a job. For others, it’s an opportunity to infuse their day-to-day tasks with a passion to help. From this passion, we recognize advisors who encourage and present philanthropic opportunities to clients who are planning their estates and intend to support the fight against cancer.

Richard A. Kroll, JD, LLM

American Cancer Society National Professional Advisor of the Year

Richard Kroll is the founder of the Kroll Law Firm, LLP, a Rochester law firm which focuses on trusts and estates, elder law, special needs planning, and guardianships. The Kroll Law Firm is committed to providing excellent legal representation through effective communication and advocacy. A graduate of Suffolk University Law School (where he was editor-in-chief of its Law Review) and Harvard Law School, Richard has been in practice since 1973. He has supported the American Cancer Society’s (ACS) planned giving program by advising clients of their charitable planning options, securing over $1 million in future bequests to ACS. In addition, he chairs the American Cancer Society’s Planned Giving Advisory Council (NGPAC) in Rochester, serves on our National Gift Planning Advisor Council, and is a member of the ACS National Professional Advisor Network (NPAN). Richard has also participated in our Real Men Wear Pink initiative to raise funds for breast cancer research and services, raising over $5,000 in 2018 and 2020. Richard attributes his commitment to fighting cancer to the impact the disease has had on numerous friends, family, and colleagues.

Carol F. Barton, Esq.

American Cancer Society National Professional Advisor of the Year

Carol Barton has volunteered her time with the American Cancer Society (ACS) for more than 10 years starting as a Relay For Life participant. After being introduced to her planned giving director, she joined the American Cancer Society’s National Professional Advisor Network (NPAN) and quickly became a valued, top advisor in Massachusetts, opening doors and making connections for planned giving directors. She has helped the American Cancer Society secure gifts totaling more than $2,500,000 since 2010. This includes becoming a Champion herself with a personal gift to ACS. Carol also serves on our Nationwide Gift Planning Advisory Council (NGPAC) and has been a valued leader of NGPAC, serving as chair in 2019 and 2020. She has also supported the American Cancer Society as a volunteer driver in our Road To Recovery® transportation program, as well as serving meals to guests and participating in the hospitality group for our Hope Lodge® program. Carol has been a participant in and a recruitment volunteer for CPS-3, the latest iteration of the American Cancer Society’s landmark Cancer Prevention Studies. She previously gave her time to the I Can Cope educational series as a Money Matters volunteer and most recently was a leader in the HOUR Challenge to support cancer research funding. Carol has also volunteered locally with the American Cancer Society’s Daffodil Days springtime fundraiser.

Events for NPAN Members

Network and enhance your relationships with your fellow NPAN members at events around the US.

Save the Date for Upcoming CE Webinars:

May 17, 2021 12:00 - 1:00 PM ET

Title: Preparing Your Clients Now for Possible Estate and Income Tax Changes to Come

Presenter: Martin Shenkman, JD, CPA, MBA, PFS, AEP

Register Now!


August 17, 2021

October 26, 2021

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The Impact Donations Make

Multiple Myeloma Survivor Rides for Hope

Jim Bond knows he’s blessed to be alive. 25 years ago he was diagnosed with multiple myeloma, an incurable cancer that starts in the bone marrow. Jim started treatment of an experimental drug funded by the American Cancer Society and was in remission within two weeks. Discover why Jim’s doctor calls him a ‘walking miracle’.

Read his story