Michael Reich

Senior Vice President, Communications

Michael Reich is senior vice president of communications for the American Cancer Society (ACS). He is responsible for advancing the organization’s lifesaving mission by leading a comprehensive communications program that strengthens and protects the ACS brand and delivers measurable results toward business objectives. Michael oversees communications planning and execution, executive communications, media relations, internal communications, creative services, editorial services, and enterprise risk management communications. In addition, Michael serves as the top communications adviser to the American Cancer Society Board of Directors and ACS staff leadership as a member of the CEO’s executive team.

Michael has been with the American Cancer Society since 2006. Prior to his current position, he held various VP roles overseeing strategy and planning, media relations, field communications, and issues and reputation management. Michael previously served as vice president for communications for the organization’s former Florida Division. He was responsible for the division's marketing, media relations, digital communications, and issues and crisis management efforts.

Michael came to the American Cancer Society from the University of South Florida, where he oversaw marketing, media relations, executive communications, and community relations. In addition to serving as the chief communications adviser and speechwriter for the university president, Michael also was the school's top media relations counselor and spokesperson. During that time, his expertise in message development and crisis management was honed by a number of crises, including an international controversy involving a faculty member accused of – and ultimately convicted of – supporting terrorism. Prior to joining the University of South Florida, Michael spent four years working in Florida state legislative politics. Michael managed two campaigns for the Florida State Senate, serving as legislative aide and chief of staff.

Michael has a bachelor's degree in journalism from Indiana University and completed a crisis management executive education program at Harvard University.