Michael Reich

Senior Vice President, Communications and Marketing

Michael Reich is senior vice president for communications and marketing. Michael is responsible for advancing the American Cancer Society’s lifesaving mission by leading a comprehensive communications and marketing program that strengthens and protects the brand and delivers measurable results toward business objectives. Michael oversees communications and marketing planning and execution, executive communications, media relations, internal communications, creative services, editorial services, and enterprise risk management communications. In addition, Michael serves as the top communications and marketing adviser to the American Cancer Society Board of Directors and ACS staff leadership as a member of the CEO’s executive team.

Michael has been with the Society since 2006. Prior to his current position, Michael was vice president for issues and reputation management where he oversaw message development and positioning work in support of critical issues and managed the Society's crisis communications plans. Michael previously served as vice president for communications for the Florida Division. Michael was responsible for the division's marketing, media relations, online communications, and issues and crisis management.

Michael came to the American Cancer Society from the University of South Florida, where he oversaw marketing, media relations, executive communications, and community relations. Michael served as the chief communications adviser and speechwriter for the president, as well as the university's top media relations counselor and spokesperson. During that time, his expertise in message development and crisis management was honed by a number of crises, including an international controversy involving a faculty member accused of – and ultimately convicted of – supporting terrorism. Prior to joining the University of South Florida, Michael spent four years working in Florida state legislative politics. Michael led a campaign for the Florida State Senate, served as a legislative aide and eventually chief of staff. Michael directed all aspects of the senator's legislative and political agendas, handling all communications and managing the senator's second campaign for the Florida Senate.

Michael has a bachelor's degree in journalism from Indiana University and is an alumnus of the crisis management executive education program at Harvard University John F. Kennedy School of Government.